･We proposed the use of a pinpoint auditory glimpse as a sound-based solution to address display blindness.
･Through acoustic measurements and participant experiments conducted in a pseudo-store, it was found that (1) the use of a pinpoint auditory glimpse can effectively trigger passersby to pay attention to signage and (2) the pinpoint auditory glimpse does not negatively impact purchasing behavior, despite emitting sound.
･These results demonstrate the potential of the pinpoint auditory glimpse as a novel, sound-based method for solving display blindness, and highlight the potential for it to lead to changes in advertising display business models and increased flexibility in sound design in public spaces.
